Proposals for

Winchelsea Rd, Rye

Decimus Property, in partnership with award-winning discount food retailer Aldi and Retirement Living specialist McCarthy Stone, are excited to be bringing forward planning applications for a new food store, homes and Retirement Living apartments on Winchelsea Road: replacing the existing warehouse and goods yard known as Jempsons Trading Estate.  

Public Consultation 

Thank you to everyone who participated in our public consultation between 29 February and 17 March 2024. We held a public exhibition at the River Haven Hotel on Thursday 7 March that was attended by well over 200 people, and we received a huge amount of very helpful feedback in person, online and by post. Our consultation is now closed to comments but you can still view our Virtual Exhibition on this website and contact us with any questions by emailing

The project team will now review the feedback received before submitting our planning applications to Rother District Council in the coming months. We will keep the local community updated as the plans progress.


The UK’s lowest priced supermarket, Aldi believes in making everyday amazing and delivering the best possible value for millions of families throughout the UK and Ireland. 

Aldi’s philosophy of high-quality products at low prices that shoppers can trust has won many accolades – including Which? Cheapest Supermarket 2023. As customers continue to look for better value brands to make their money go further, it is important that residents have access to a wide range of shopping facilities. 

Decimus is a Kent-based developer who have over 30 years of property experience and a proven track record of development and development management across all real estate sectors. 

We pride ourselves on honesty and simplicity and keep these core values at the forefront throughout the development process.

McCarthy Stone is the UK’s leading developer and manager of retirement communities: providing a proven option for older people who wish to move into accommodation that provides comfort, security and the ability to manage independently to a greater extent. It enables older people to remain living in the community and out of institutions whilst enjoying the peace of mind of being in a like-minded community. 

Our communities make a positive difference to the lives of our customers and we are focused on supporting and championing the role, wellbeing and happiness of older people in society. 

Three applications, one vision

The three partners have come together to bring forward a comprehensive, deliverable redevelopment of this important site – bringing major benefits to Rye and the surrounding area.

We will submit our planning applications (one for each element of the scheme) to Rother District Council in the coming months. In the meantime, we are keen to receive your feedback.